Optimize Your Site for Search Engines
Get Found by Google, Bing and Yahoo
Once you have used our website builder to create and design your website the next thing you might consider, is optimizing your website so that it can be found by search engines and people alike. In this article we will cover the basics of Search Engine Optimization of your website (SEO for your site). Before we dive in to the actual optimization of your site we need to cover a few basics about SEO. In this article we will use Think Geek’s example of “Unicorn Meat”.
Over 1 Million Websites Ignore SEO
What is SEO?
Search Engine Optimization also known as SEO is the process of improving a websites visibility through a series of techniques that include content optimization and on page elements. Optimizing your website for search engines will increase the chances of your site being found in search results an thus increasing leads and sign ups.
How can SEO help my site?
Optimizing your website for search engines will increase the chances of your site being found in search results an thus increasing leads and sign ups. SEO is for all types of websites not just business related websites.
Ok, so we’ve learned the fundamentals of what SEO is and why it is important for your website now let’s get working. Think about your websites content what is it that you want to achieve? Leads, signups etc. Now let’s take a further step back and think about the type of keywords you want to target. Using Think Geeks example of “unicorn meat”. Our main keyword would be of course “Unicorn Meat” but along with the main keyword there may other keywords that support this core keyword like for example:
- what is unicorn meat
- canned unicorn meat ingredients
- is unicorn meat edible
- canned unicorn meat
- unicorn meat for sale
We could build a long list of keywords and long-tail keywords around our core term but let’s save that for a future How To article. Now that we have identified a set of keywords that we would like to target the next step is to begin integrating these keywords on our website.
On Page SEO for Your Site
On page SEO is making sure that your websites pages are as search engine friendly as possible. Next, we will cover a few basic points about on page SEO that include the following:
- Page Title Tags
- Meta Description Tags
- H or Heading Tags
- Alt Image Tags
Of course there are many more elements that could be adjusted for optimum SEO but we will cover the basics today. Lets take a look at an example of how the title tag and description tag is displayed on a search engine.
All web pages on your website should have both a search engine friendly and a people friendly title. The title of your websites page is displayed on browsers and in search engine results. So keeping this in mind your page title should include target keywords and 65 to 70 characters total. In our example below we have written up the homepage title as : Canned Unicorn Meat – An Excellent Source of Sparkles and Joy!
Meta Description Tags
The second most important par of on page SEO. The meta description tags is what search engines display as part of the description of your website. This is prime real estate as most searchers read the description and make a decision whether or not the page content is relevant to their search. Remember to include your target keywords in the title tag and the description. Add keywords in the keyword section and keep them to a minimum 3 to 5.
In this next section we will cover Headings or H Tags. H tags are both important for SEO and for the typography of your website. H tags help search engines identify what titles of your sites content is important and create a relation between keywords, content and search queries. On the visual aspect of things most website visitors tend to scan page content rather than read through every single section. So headings help you modulate your sites content for easier reading.
Tip: Try to use short but descriptive headings that will help both search engines and visitors easily identify content. If possible implement the use of keywords in a normal manner that does not confuse the reader.
There is a heading hierarchy that you must always follow H1 is your most important heading followed by H2, H3, H4 and so on. We will outline a brief example of how to use headings.
- H1 = Unicorn Meat
- H2 = Magic and Sparkles in Every Bite
- H3 = Place Your Order and Receive a Free Gift
So as we can see we have implemented a keyword in our most important headline and supporting terms in the H2 and H3. Another way to use heading tags is to modulate or separate content sections. Where your H1 tag would be the title of your page content. H2 tags would be section titles and H3 would be taglines within the sections. Here’s an example:
- Content Title = The Magic of Unicorn Meat – H1
- Section Title = Benefits of Unicorn Meat – H2
- Tagline = Prevent Exhaustion -H3
- Section Title = Delicious Recipes -H2
- Tagline = Marinated Unicorn Meat -H3
Doing this will help visitors identify modulated sections quickly and provide easy reading. To learn more on how to edit the design aspects of the htags we have written an Htag tutorial to help you with the aesthetics of htags.
Alt Tags on Images
Alternate tags on your images can help search engines find images on your website. Since search engines do not read images it is important to let them know what the image is about. Following our examples a good alt tag for an image of a can of unicorn meat would be ” unicorn meat can” simple and to the point. You can update alt tags on images as you edit your image with our image app and learn more on how it works here.
SEO Secrets Revealed
There are none really, no magic and no secrets, follow these simple rules an you should be on your way to making your website and it’s contents a lot more visible to search engines. Always remember that your websites content is as valuable as the visual design. Content can help you rank higher in search engine results and adding in the principles that we covered in this tutorial will not only make your websites content visually appealing but also search engine friendly.