How can I search engine optimize (SEO) my site?
About SEO Options
UPDATE: We have posted a new and comprehensive article on SEO that you can read here.
We don’t provide SEO consulting. Yet, we’ve got the basics covered within our app, and we’ll explain them here.
The Quick Answer
Here’s a quick list of things you can do to optimize your site for search engines, and track your data:
- Go to the shelf > Pages > edit page settings (pencil icon). Here you can edit Page Title, URL, Meta Keywords and Meta Description.
- Use target keywords in the normal flow of your website content, on alt attributes of your images, and in your (preferably own, top level) domain.
- Use Google Analytics to track your statistic data. Go to shelf > More > URL / Custom Tracking Code.
The Detailed Answer
Edit the SEO Settings (Metadata) of Your Pages
One of the first SEO things you can do, is optimize your titles and meta data. This is set in the Page Settings. To access these settings, login to your site, and locate the shelf on the bottom.
Click on pages, and then, next to the page you want to edit the SEO settings, click on the pencil icon.
The following options for SEO are available in the window that appears after you click on the pencil (edit) icon:
- Page Title (title tag)
- URL (slug)
- Meta Keywords
- Meta Description
- Hide from Search Engines (you’ll probably want to leave this unchecked)
The Page Title
The Page Title (the first option on the modal window) is the name of the page, and the single most important SEO element. If you’d like to learn more about the title tag, visit this SEOmoz article.
Immediately under it, comes the slug. This is usually the exact same as the title, and its actually automatically picked from there. But you can edit it to suit your needs. It can either be a variation of the title tag, or a shorter version, if the title tag is too long. It’s much easier to remember a URL like “yoursite.com/services” than “yoursite.com/available-services-offered-in-this-page”.
Next, we have two “meta” elements. The first one: keywords. These are terms you want to highlight on that particular page, so they don’t have to be the same across the site. You can have the most general ones on the home page, and add different words for the rest of pages according to their actual content. Meta keywords have been loosing their relevance – search engines don’t take them into account as much as they used to in the past.
Description is the second, and it consists on a summary of the page.
It’s recommended to be short, since this is also used on the search engine result pages (SERPs), as a snippet below the name of the page with the link pointing to your page. For example, if we use the options set like in the image above, the search result should look like the following.
That’s it for the page settings.
To Edit the SEO Settings for Text and Images
Regarding your text and images, some advise consists in posting good, original content, and posting often. Including links to your internal pages in the normal flow of your pages is also relevant, and using keywords for those links, even better.
As for the images, you can edit them to include alt attributes on each of them (double click an image to edit it and locate the “ALT” button at the bottom, see image below). Use a relevant description for those. A guide on optimizing your on-page content can be found here.
Of note, you’ll rank if you have a subdomain of our platform. But you may have a chance of ranking better if you register your own domain. And of course, using your keywords in it, is much better. Read this article for more on domain information.
And lastly, you may want to track data for your site, using a tool like Google Analytics. And we just have the place for it, if you’d like to learn how to set use Google Analytics, check our article on it.
Have questions or comments about this how-to? Let us know in the comments area below!