Design Landing Pages to Maximize Conversions
OK so at this point you may have created a website with our editor already, if not you can get started here. So depending on what your website is about there may be specific actions that you’d like your visitors to take when they are on your site. In this edition of SEO we will walk through the steps that will help you Design & Create The Perfect Landing Pages.
When you design landing pages it’s another way of creating a funnel so that you can lead your websites visitors to sign up for a newsletter, download documents, send information, lead generation or any other type of traceable action and designing a landing page should not be a complicated process. In Tim Ash’s book “Landing Page Optimization” he points out that:
You have to have a singular focus and discipline and be very clear about what the desired conversion action is on your landing page!
So with that in mind let’s walk through some fundamentals steps so you can create a landing page that is optimized for maximum conversions.
Headings and Showcase
Regardless of what your website is about you have a specific goal for it and you showcase what your website is about through the use of images and headlines. Let’s look at the example below for the chrome app.
The image displays your main item or product. This is very important because your audience will get a clear idea of the item itself.
Also as important is the headline that you use to describe your item or product. In this section it is recommended that you use an H1 or H2 tag to highlight the headline. Remember to use target keywords in your headline for the following reasons;
The use of target keywords in your headline will help visitors quickly identify the purpose of your landing page and it will also help search engines know that you have placed a degree of importance on specific terms and phrases.
Bylines and CTA’s
Once we have gotten our image and headline squared away the next step to focus on is our byline also known as taglines and supporting content. In the example below we focus in on both the tagline and the call to action (CTA)
Your tagline and supporting content is just as important as your headline. In this section you can be a bit more descriptive and cover some core features about your product. Really think through about what you want your visitors t read in this section because it’s prime real estate and since it is the closest to your call to action a lot of times this is the make it or break it point.
Call To Action
Now we have gotten to the core of your landing page. This is where your visitors become conversions. The call to action can be filling out a form, a button, lead generation, a download, a sign up and maybe even a purchase. Your call to action must be clear and to the point. If you want your visitors to fill out a form use action words like; Submit Now, Sign Up, Go, etc. For other types of call to actions you can use actionable terms like; Download Now, Install, Upgrade Now, Learn More and others. The use of verbs places a sense of urgency within your CTA and at this is the ultimate goal of a landing page; to convert the visitor into a traceable conversion.
Landing Pages That Convert
Creating the perfect landing for your specific website may include designing 2 or more versions of the same. You need to fine tune elements to find the right fit for your website but in this article we have covered the fundamentals of a landing page and you can use our framed slideshow app tutorial to create the perfect landing page.