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Breezi Celebrates Convergence on World Design Day 2012

Breezi Celebrates World Design Day 2012

Today is World Communication Design Day (also known as World Graphics Day)…hooray! Never heard of it? Well, on April 27th, 1963 Icograda was established and has become the world body for promoting design thinking, best practices, and research, representing over 200 organizations worldwide.

“On this occasion, designers reflect and hope that our global network can contribute to greater understanding between people and can help to build bridges where divides and inequities exist.” -icograda.org

Convergence in Design

This year, the theme is “Convergence”. And over the past 30 years, there’s been a lot of convergence in the design space indeed…

  • Hardware and software breakthroughs have accelerated rapidly, bringing technology and design together while pushing the limits of what can be visually communicated.
  • The web has created a brilliant channel through which ideas can be spread around the world in a click, and web-based technologies have enabled designers to create, collaborate, and share their work like never before.
  • Cross-disciplinary collaboration between designers, technologies, entrepreneurs, and other disciplines has fueled the emergence of innovative new products, areas of specialty and study, and technologies.

More recently, web design, desktop software, and programming have started to converge, allowing digital designers to create beautifully crafted custom websites without writing a single line of code, all within the browser.

Breezi Browser Editing

We have been working hard at paving the way for this convergence over the past few years, leading up to the release of Breezi last month. This whole concept is removing layers of abstraction in the creative process, to bring ideas to life online quicker and without as many obstacles. It’s a concept akin to making things that are complex seem simple, which is not easy to do.

In the sense of designing a website traditionally, abstraction layers refer to designing a webpage or interface on your desktop, writing CSS and HTML code to bring it to life, implementing a content management system, testing the design in different web browsers, and going through several other steps prior to being able to launch a finished website.

Removing layers of abstraction

But when you get down to it, convergence really is all about removing abstraction, and getting to the heart of what you’re looking to achieve through a more direct, uninterrupted route. Convergence will continue in design and elsewhere in life, in different shapes and forms, making way for new innovations and methods of problem solving.

Are you seeing convergence in the design world? What do you foresee transpiring in the future? Share your thoughts in the comments!

photo credit: convergence (sean)